Key figures
We’re larger than you think. Get the facts.
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139 billion+
USD global gross transaction volume(As of 2018)
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17,000+
people work for us (and counting!)
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Almost 1.3 billion
Rakuten global members!
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70+
nationalities in our workplace, but English brings us together!
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2.3
transactions every second on Rakuten Travel
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46,000+
merchants and still growing
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10 million
reviews already on Rakuten Travel
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5 million
e-books available on Kobo
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7092
high school students participated to Rakuten’ s philanthropic activities
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1 billion+
JPY donations collected through Rakuten Charity Fund
Mickey’s message
Learn more about your future at Rakuten from our CEO.
Hiroshi “Mickey” Mikitani
Rakuten principles
Rakuten principles
1. Always Improve, Always Advance
There are only two kinds of people in the world: Best Effort people are satisfied with the status “when they fail, they console themselves by saying "I did my best." "Get Things Done" people are absolutely committed to reaching their goals. With enough determination and effort -- by being a Get Things Done person -- you can achieve anything.
2. Passionately Professional
Rakuten is an organization composed of true professionals. Real professionals in any field? Whether in sports, the arts, science, business or anything else? Only reach the top because they have the self-discipline to develop and improve themselves continuously. Only by consistently working many times harder than our competitors can we consistently win.
3. Hypothesize - Practice - Validate - Shikumika
Success in business depends on making and executing concrete specific action plans.
4. Maximize Customer Satisfaction
Rakuten is first and foremost a service company. We're proud to serve our customers and we ceaselessly seek to improve their experience.
5. Speed!! Speed!! Speed!!
The Internet makes the window of opportunity for every small business. Accomplish in one month what it takes other companies a year to do, because we can only win by being many times faster than our competitors.
History
We’ve already changed the world. Find out how.
0Employees*
- 1997
- 2000
- 2005
- 2010
- Now
*When we started the Rakuten Marketplace service
In 1997 buying and selling online was an uncertain thing to do.
But in Tokyo, 31-year-old Hiroshi “Mickey” Mikitani saw the possibilities for creating an online marketplace where people could confidently buy goods from anywhere in the world direct from their home.
Rakuten Marketplace, as Mickey called the service, would not only give consumers unprecedented choice. It would give merchants—many of them small, artisan manufacturers far from bustling cities—a place where vast numbers of potential buyers could see them.
This revolutionized the way Japan’s merchants and consumers interacted with each other and formed the template for a new style of business that has swept the world.
Rakuten is now one of the world’s leading internet services companies, with a transformative presence in e-commerce, digital content and FinTech.
While we have offices and talent all over the globe, Rakuten’s HQ remains in Tokyo. And Mickey is still at the helm—hands on, approachable, and always eager to listen to new ideas.
Start me up
We’re big, but it’s just the beginning.
When we launched Rakuten Marketplace in 1997, we were just six people crammed around a table in a small Tokyo office, fueled on instant ramen and the excitement that comes of knowing we were doing something truly revolutionary.
Today we still value that sense of youthful enthusiasm—the idea that anything’s possible if you have the guts and will to make it happen.
This spirit of adventure is one of the hallmarks of working at Rakuten. We were among the first e-commerce companies to use a B2B2C model, to combine shopping and travel, to incorporate a points program, and to combine retail and finance.
These breakthroughs are the direct result of empowering people to think not just outside the box, but outside the galaxy!
In our Project Six initiative, we celebrate our roots by gathering teams of six people to collaborate with Mickey on special projects. It’s a way to unlock new ideas and gain insight from the CEO himself.
Rakuten Drone
Rakuten Drone provided Japan’s first drone logistics service to the public in May 2016.
A drone capable of fully automated flight was utilized to deliver the ordered products.
We will continue to focus on providing the following 3 pillars, “Providing new convenience”, “Supporting those with logistic inconvenience” and “Constructing emergency infrastructure” to aim for an innovative and convenient society.
Rakuma
Rakuma enables people to buy and sell “flea market” items online. It was developed and launched in Japan in just three months—we move fast when we’re inspired!—but is incredibly popular and is garnering worldwide interest.
Viki Pass
With Viki, people all over the world can discover, watch and subtitle movies and primetime TV shows. In just three months in 2016, Rakuten’s diverse taskforce revamped the entire subscription model to create Viki Pass: an exclusive, ad-free access to the very latest HD content. Viki is now streaming to more people than ever before!
Businesses
We have opportunities all over the world. Check us out.
- Americas
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Regional HQ for Rakuten's Americas businessesUnited States
With headquarters in Silicon Valley, Rakuten USA is part of Japan-based Rakuten Group. Rakuten companies in the U.S. are represented by nearly 2000 employees and serve millions of consumer and enterprise customers. Rakuten USA member companies include Ebates, Rakuten Marketing and Slice Technologies among others.
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Rakuten RewardsUnited States Canada
Ebates is the pioneer and leader of online Cash Back Shopping. Ebates pays members cash back every time they shop online as well as provide them with the best coupons and deals online. The company was founded in 1998 in San Francisco and joined the Rakuten family in 2014.
Headquarter: United States
Major locations: United States, Canada, China, Korea, Singapore
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Rakuten MarketingUnited States Brazil
Headquartered in New York City with offices worldwide, Rakuten Marketing takes an integrated approach to simplify a complex digital marketing space, spanning affiliates, search, mobile, lead generation, display and attribution.
Headquarter: United States
Major locations: Japan, Australia, Brazil, France, Germany, United Kingdom, United States -
Rakuten intelligenceUnited States
Joining the Rakuten family in 2014, Slice turns online shopping data into actionable insights through the Slice app and its Unroll.me service, furnishing brands and retailers with the answers to essential questions about digital commerce. The Slice app allows users to track packages, store online purchase information, get price drop alerts and track online spending. Unroll.me is an email subscription management service.
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Rakuten VIKIUnited States
A global video on demand service translated into more than 200+ languages by a volunteer community of avid fans.
Headquarter: United States
Major locations: United States, China, Japan, Korea, Singapore -
RakutenUnited States
An e-commerce platform based in California. Formerly known as Buy.com and Rakuten.com Shopping, Rakuten is part of one of the largest online retail marketplaces around the globe. Rakuten is looking for passionate, inspired, dedicated, fun and results-oriented people who can take it to the next level.
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Rakuten Super LogisticsUnited States
A global leader in e-Commerce order fulfillment, Rakuten Super Logistics U.S. (formerly Webgistix) provides e-Commerce retailers with fast and accurate order fulfillment services nationwide.
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Rakuten KoboCanada
Rakuten Kobo is one of the world’s fastest-growing eReading services, offering more than 4 million eBooks and magazines to millions of users across the world.
Headquater: Canada
Major locations: Canada, Ireland
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OverDriveUnited States
OverDrive is a leading full-service digital distributor of eBooks, audiobooks, streaming video and periodicals worldwide.
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RakutenBrazil
An e-commerce platform based in Brazil, formerly known as Ikeda and Rakuten.com.br Shopping, joined the Rakuten family in 2010.
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- Europe
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Regional HQ for Rakuten's Europe businessesLuxembourg
Rakuten European Headquarters is mainly responsible for harmonizing business operations of its European businesses, building synergies, driving alignement and ensuring that European businesses work as one team.
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RakutenGermany
An e-commerce platform based in Germany, formerly known as Tradoria GmbH and Rakuten.de Shopping, joined the Rakuten family in 2011.
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Rakuten MarketingFrance Germany United Kingdom
Headquartered in New York City with offices worldwide, Rakuten Marketing takes an integrated approach to simplify a complex digital marketing space, spanning affiliates, search, mobile, lead generation, display and attribution.
Headquarter: United States
Major locations: Japan, Australia, Brazil, France, Germany, United Kingdom, United States -
RakutenFrance
An e-commerce platform based in France, formerly known as PRICEMINISTER S.A., joined the Rakuten family in 2010.
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Rakuten Europe BankLuxembourg
Rakuten Europe Bank S.A. started operating as a bank in 2016. Prior to that it was known as Rakuten Payment Services S.A. a Payment Institution intermediating payments between the consumers and the merchants on the Rakuten's European e-commerce platforms. Rakuten Europe Bank S.A. is situated in the very heart of the city of Luxembourg and will soon be offering a range of banking products.
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ViberLuxembourg
Viber freely connects users around the world with the people that matter to them most, sending good vibes every day and making great things happen. Viber gives people all over the world the ability to connect in the way that works best for them.
Headquarter: Luxembourg
Major locations: Belarus, Israel, Japan -
Rakuten TVSpain
At Rakuten TV, formerly known as Wuaki.tv, our goal is to become Europe’s answer to experiencing the best entertainment directly on your computer. More than half a million Wuaki.tv users are enjoying everything from Hollywood blockbusters to independent films to age old classics—whenever, wherever.
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Rakuten KoboIreland
Rakuten Kobo is one of the world’s fastest-growing eReading services, offering more than 4 million eBooks and magazines to millions of users across the world.
Headquarter: Canada
Major locations: Canada, Ireland -
Rakuten AquafadasFrance
Mobile apps and interactive content technology provider based in France, joined the Rakuten family in 2015.
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- Asia pacific
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HQ of Rakuten groupJapan
Since its foundation in 1997, Rakuten’s corporate mission is to empower people and society through the Internet, while aiming to be the No. 1 Internet services company in the world. Headquartered in Tokyo with over 12,000 employees worldwide, Rakuten is expanding globally and currently has operations throughout Asia, Europe, the Americas and Oceania. Rakuten’s online services include ecommerce, fintech and digital contents.
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Regional HQ for Rakuten's Asia businessesSingapore
Rakuten Asia Pte. Ltd. is part of the global expansion of Rakuten and is the Regional Headquarters of Asia, located in Singapore.
Rakuten Asia comprises of various functions, including management of Rakuten Ventures, Rakuten Marketing; Rakuten Rewards; Development Unit; Rakuten Institute of Technology (RIT Singapore) and Global Marketing Office Asia.
Our new office which is named Crimson House Singapore is located at CapitaGreen which houses all Rakuten sister companies including Rakuten Travel; Rakuten VIKI & Ebates.
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Rakuten MarketingJapan
Headquartered in New York City with offices worldwide, Rakuten Marketing takes an integrated approach to simplify a complex digital marketing space, spanning affiliates, search, mobile, lead generation, display and attribution.
Headquarter: United States
Major locations: Japan, Australia, Brazil, France, Germany, United Kingdom, United States -
ViberJapan
Viber freely connects users around the world with the people that matter to them most, sending good vibes every day and making great things happen. Viber gives people all over the world the ability to connect in the way that works best for them.
Headquarter: Luxembourg
Major locations: Belarus, Israel, Japan -
Rakuten RewardsChina Korea, Singapore
Ebates is the pioneer and leader of online Cash Back Shopping. Ebates pays members cash back every time they shop online as well as provide them with the best coupons and deals online. The company was founded in 1998 in San Francisco and joined the Rakuten family in 2014.
Headquarter: United States
Major locations: United States, Canada, China, Korea, Singapore
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Rakuten VIKIChina Japan Korea Singapore
A global video on demand service translated into more than 160 languages by a volunteer community of avid fans.
Headquarter: United States
Major locations: United States, China, Japan, Korea, Singapore -
Taiwan Rakuten IchibaTaiwan
An e-commerce platform based in Taiwan launched in 2008 through a joint venture with a leading Taiwanese retail company.
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Rakuten China Development CenterChina
Rakuten China Development Center Co., Ltd is a wholly owned subsidiary of Rakuten, Inc. Primary engaged in developing and operating Rakuten's Global E-Commerce and Travel Services platforms. Engineers are involved in global projects in collaborationwith Tokyo's headquarters
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Rakuten IndiaIndia
Rakuten India, based in the Silicon valley of India, Bengaluru, provides software development, product development and operations support to Rakuten groups around the globe. With more than 200 highly skilled employees, Rakuten India is helping make Rakuten Ecosystem stronger and better by contributing to technology solutions & operations; increasing speed, productivity, and quality. Rakuten India's services to Rakuten spans across ecommerce, digital contents and marketing, FinTech, Leisure & Emerging Technology, and Corporate IT division.
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