Guess what ?

We think big.

With the passion of a start-up and the influence of a global leader, we’re finding extraordinary new ways to disrupt markets and dazzle customers. Be part of our journey!

  • Key figures We’re larger than you think. Get the facts.
  • Mickey’s message Learn more about your future at Rakuten from our CEO.
  • History We’ve already changed the world. Find out how.
  • Businesses We have opportunities all over the world. Check us out.

Key figures

We’re larger than you think. Get the facts.

  • 75.6 billion

    USD global gross transaction volume(As of Dec 2015)

  • 12,000+

    people work for us (and counting!)

  • Top 20

    most innovative company on Forbes since 2012

  • 60+

    nationalities in our workplace, but English brings us together!

  • 40 billion

    40 billion user events handled monthly on Rakuten group servers

  • 30 million+

    search queries every day on Rakuten Marketplace**in Japan

  • 2

    transactions every second on Rakuten Travel

  • 44,000

    merchants and still growing

  • 8 million

    reviews already on Rakuten Travel

  • 4 million

    e-books available on Kobo

  • 57

    high schools learning about e-commerce through Rakuten IT School in 2015

  • 106 million

    Rakuten Marketplace members**in Japan

  • 26,963

    gifts given through the Rakuten Santa Project in 2015

  • 170

    countries served by Rakuten Cross Border Trading

  • 200+

    languages on Viki with 2.8 billion subtitles created and counting

Mickey’s message

Learn more about your future at Rakuten from our CEO.

Hi ,

After the devastating Kobe earthquake of 1995, I realized that we have only one life and we must live it to the fullest. This inspired me to follow my passion and start a company with the vision of empowering the world through the power of the internet. We have come a long way since then, but I have never forgotten our roots: I still think of Rakuten as a young startup just setting out on a great adventure.

This is where you come in. Rakuten is built on a philosophy of empowerment where everyone has the chance to make an impact. We believe in taking on new challenges and driving innovation. Together, we get ahead through success and learn from failure. In the end, truly empowered people produce amazing results.

No matter your area of interest, we need your spirit, energy and drive to push us further and help unlock our potential.

Hiroshi “Mickey” Mikitani

Rakuten principles

Click here to find out more

Rakuten principles

1. Always Improve, Always Advance

There are only two kinds of people in the world: Best Effort people are satisfied with the status “when they fail, they console themselves by saying "I did my best." "Get Things Done" people are absolutely committed to reaching their goals. With enough determination and effort -- by being a Get Things Done person -- you can achieve anything.

2. Passionately Professional

Rakuten is an organization composed of true professionals. Real professionals in any field? Whether in sports, the arts, science, business or anything else? Only reach the top because they have the self-discipline to develop and improve themselves continuously. Only by consistently working many times harder than our competitors can we consistently win.

3. Hypothesize - Practice - Validate - Shikumika

Success in business depends on making and executing concrete specific action plans.

4. Maximize Customer Satisfaction

Rakuten is first and foremost a service company. We're proud to serve our customers and we ceaselessly seek to improve their experience.

5. Speed!! Speed!! Speed!!

The Internet makes the window of opportunity for every small business. Accomplish in one month what it takes other companies a year to do, because we can only win by being many times faster than our competitors.

History

We’ve already changed the world. Find out how.

0Employees*

  • 1997
  • 2000
  • 2005
  • 2010
  • 2015

*When we started the Rakuten Marketplace service

In 1997 buying and selling online was an uncertain thing to do.

But in Tokyo, 31-year-old Hiroshi “Mickey” Mikitani saw the possibilities for creating an online marketplace where people could confidently buy goods from anywhere in the world direct from their home.

Rakuten Marketplace, as Mickey called the service, would not only give consumers unprecedented choice. It would give merchants—many of them small, artisan manufacturers far from bustling cities—a place where vast numbers of potential buyers could see them.

This revolutionized the way Japan’s merchants and consumers interacted with each other and formed the template for a new style of business that has swept the world.

Rakuten is now one of the world’s leading internet services companies, with a transformative presence in e-commerce, digital content and FinTech.

While we have offices and talent all over the globe, Rakuten’s HQ remains in Tokyo. And Mickey is still at the helm—hands on, approachable, and always eager to listen to new ideas.

Businesses

We have opportunities all over the world. Check us out.

  • Americas
    • Regional HQ for Rakuten's Americas businessesUnited States

      With headquarters in Silicon Valley, Rakuten USA is part of Japan-based Rakuten Group. Rakuten companies in the U.S. are represented by nearly 2000 employees and serve millions of consumer and enterprise customers. Rakuten USA member companies include Ebates, Rakuten Marketing and Slice Technologies among others.

    • EbatesUnited States Canada

      Ebates is the pioneer and leader of online Cash Back Shopping. Ebates pays members cash back every time they shop online as well as provide them with the best coupons and deals online. The company was founded in 1998 in San Francisco and joined the Rakuten family in 2014.

      Headquarter: United States
      Major locations: United States, Canada, China, Korea, Singapore

    • Rakuten MarketingUnited States Brazil

      Headquartered in New York City with offices worldwide, Rakuten Marketing takes an integrated approach to simplify a complex digital marketing space, spanning affiliates, search, mobile, lead generation, display and attribution.

      Headquarter: United States
      Major locations: Japan, Australia, Brazil, France, Germany, United Kingdom, United States

    • Rakuten SliceUnited States

      Joining the Rakuten family in 2014, Slice turns online shopping data into actionable insights through the Slice app and its Unroll.me service, furnishing brands and retailers with the answers to essential questions about digital commerce. The Slice app allows users to track packages, store online purchase information, get price drop alerts and track online spending. Unroll.me is an email subscription management service.

    • Rakuten VIKIUnited States

      A global video on demand service translated into more than 200+ languages by a volunteer community of avid fans.

      Headquarter: United States
      Major locations: United States, China, Japan, Korea, Singapore

    • RakutenUnited States

      An e-commerce platform based in California. Formerly known as Buy.com and Rakuten.com Shopping, Rakuten is part of one of the largest online retail marketplaces around the globe. Rakuten is looking for passionate, inspired, dedicated, fun and results-oriented people who can take it to the next level.

    • Rakuten Super LogisticsUnited States

      A global leader in e-Commerce order fulfillment, Rakuten Super Logistics U.S. (formerly Webgistix) provides e-Commerce retailers with fast and accurate order fulfillment services nationwide.

    • Rakuten KoboCanada

      Rakuten Kobo is one of the world’s fastest-growing eReading services, offering more than 4 million eBooks and magazines to millions of users across the world.

      Headquater: Canada
      Major locations: Canada, Ireland

    • OverDriveUnited States

      OverDrive is a leading full-service digital distributor of eBooks, audiobooks, streaming video and periodicals worldwide.

    • RakutenBrazil

      An e-commerce platform based in Brazil, formerly known as Ikeda and Rakuten.com.br Shopping, joined the Rakuten family in 2010.

  • Europe
    • Regional HQ for Rakuten's Europe businessesLuxembourg

      Rakuten European Headquarters is mainly responsible for harmonizing business operations of its European businesses, building synergies, driving alignement and ensuring that European businesses work as one team.

    • RakutenGermany

      An e-commerce platform based in Germany, formerly known as Tradoria GmbH and Rakuten.de Shopping, joined the Rakuten family in 2011.

    • Rakuten MarketingFrance Germany United Kingdom

      Headquartered in New York City with offices worldwide, Rakuten Marketing takes an integrated approach to simplify a complex digital marketing space, spanning affiliates, search, mobile, lead generation, display and attribution.

      Headquarter: United States
      Major locations: Japan, Australia, Brazil, France, Germany, United Kingdom, United States

    • PriceMinisterFrance

      An e-commerce platform based in France, formerly known as PRICEMINISTER S.A., joined the Rakuten family in 2010.

    • Rakuten Europe BankLuxembourg

      Rakuten Europe Bank S.A. started operating as a bank in 2016. Prior to that it was known as Rakuten Payment Services S.A. a Payment Institution intermediating payments between the consumers and the merchants on the Rakuten's European e-commerce platforms. Rakuten Europe Bank S.A. is situated in the very heart of the city of Luxembourg and will soon be offering a range of banking products.

    • ViberLuxembourg

      Viber freely connects users around the world with the people that matter to them most, sending good vibes every day and making great things happen. Viber gives people all over the world the ability to connect in the way that works best for them. 

      Headquarter: Luxembourg
      Major locations: Belarus, Israel, Japan

    • Alpha Direct ServicesFrance

      ADS brings an order management solutionadapted to e-sellers' complex activities. Focused on international expansion, ADS opens the door to a development without borders.

    • Rakuten TVSpain

      At Rakuten TV, formerly known as Wuaki.tv, our goal is to become Europe’s answer to experiencing the best entertainment directly on your computer. More than half a million Wuaki.tv users are enjoying everything from Hollywood blockbusters to independent films to age old classics—whenever, wherever.

    • Rakuten KoboIreland

      Rakuten Kobo is one of the world’s fastest-growing eReading services, offering more than 4 million eBooks and magazines to millions of users across the world.

      Headquarter: Canada
      Major locations: Canada, Ireland

    • Rakuten FitsMeUnited Kingdom

      Rakuten FitsMe, a SaaS data & analytics company, enables major retailers to enhance their shoppers’ online experience through improved personalisation and recommendation tools.

      Rakuten FitsMe utilizes cutting edge, patented technologies, including robotics and artificial intelligence combined with its user oriented software to deliver fit & sizing recommendations to some of the world’s most well-known and innovative brands including a growing list of clients in Europe and North America, including QVC, George (a Walmart Company) and Pretty Green. Rakuten FitsMe, founded in Estonia, still has offices there with its headquarters in London.

  • Asia pacific
    • HQ of Rakuten groupJapan

      Since its foundation in 1997, Rakuten’s corporate mission is to empower people and society through the Internet, while aiming to be the No. 1 Internet services company in the world. Headquartered in Tokyo with over 12,000 employees worldwide, Rakuten is expanding globally and currently has operations throughout Asia, Europe, the Americas and Oceania. Rakuten’s online services include ecommerce, fintech and digital contents.

    • Regional HQ for Rakuten's Asia businessesSingapore

      Rakuten Asia Pte. Ltd. is part of the global expansion of Rakuten and is the Regional Headquarters of Asia, located in Singapore.

      Rakuten Asia comprises of various functions, including management of Rakuten Ventures, Rakuten Marketing; Rakuten Rewards; Development Unit; Rakuten Institute of Technology (RIT Singapore) and Global Marketing Office Asia.

      Our new office which is named Crimson House Singapore is located at CapitaGreen which houses all Rakuten sister companies including Rakuten Travel; Rakuten VIKI & Ebates.

    • Rakuten MarketingJapan

      Headquartered in New York City with offices worldwide, Rakuten Marketing takes an integrated approach to simplify a complex digital marketing space, spanning affiliates, search, mobile, lead generation, display and attribution.

      Headquarter: United States
      Major locations: Japan, Australia, Brazil, France, Germany, United Kingdom, United States

    • ViberJapan

      Viber freely connects users around the world with the people that matter to them most, sending good vibes every day and making great things happen. Viber gives people all over the world the ability to connect in the way that works best for them. 

      Headquarter: Luxembourg
      Major locations: Belarus, Israel, Japan

    • EbatesChina Korea, Singapore

      Ebates is the pioneer and leader of online Cash Back Shopping. Ebates pays members cash back every time they shop online as well as provide them with the best coupons and deals online. The company was founded in 1998 in San Francisco and joined the Rakuten family in 2014.

      Headquarter: United States
      Major locations: United States, Canada, China, Korea, Singapore

    • Rakuten VIKIChina Japan Korea Singapore

      A global video on demand service translated into more than 160 languages by a volunteer community of avid fans.

      Headquarter: United States
      Major locations: United States, China, Japan, Korea, Singapore

    • Taiwan Rakuten IchibaTaiwan

      An e-commerce platform based in Taiwan launched in 2008 through a joint venture with a leading Taiwanese retail company.

    • Rakuten China Development CenterChina

      Rakuten China Development Center Co., Ltd is a wholly owned subsidiary of Rakuten, Inc. Primary engaged in developing and operating Rakuten's Global E-Commerce and Travel Services platforms. Engineers are involved in global projects in collaborationwith Tokyo's headquarters

    • Rakuten IndiaIndia

      Rakuten India, based in the Silicon valley of India, Bengaluru, provides software development, product development and operations support to Rakuten groups around the globe. With more than 200 highly skilled employees, Rakuten India is helping make Rakuten Ecosystem stronger and better by contributing to technology solutions & operations; increasing speed, productivity, and quality. Rakuten India's services to Rakuten spans across ecommerce, digital contents and marketing, FinTech, Leisure & Emerging Technology, and Corporate IT division.

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